client projects: as contracted design and branding consultant: Valued Acts - brand advisement and digital assets
For Valued Acts - an emerging company offering an innovative peer-to-peer accountability tool/App - the existing logo (shield) was technically refined and given spatial relationships guidance. Primary logo, along with new alternate logo versions (ex: black & white; knock-out), plus other accent digital assets were saved in various formats (ex: JPEG; PNG; SVG) and advisement was provided for acceptable backgrounds (hue, value, texture) upon which to set identity imagery. As Valued Acts expanded their pitch decks and marketing materials, early basic visual identity guidelines were shared with the brand development team to help unify the work being produced.
As website, pitch decks and marketing materials were being created by the Valued Acts team, color palette guidance was developed.
Valued Acts brand development sought a unique favicon to represent the App which could be utilized as an alternative icon to the shield logo.
One of the earliest tasks, working with the Valued Acts brand development team, was to design a main banner image background for the Valued Acts website. In addition, a unified series of team headshots was created which would also be used as part of the pitch decks development. (valuedacts.com)